OUR STORY

We are BugBell!

We are a small, motivated team with many years of experience in product development and production technology for pet food. What has always bothered us is the great jumble of technical terms, the lack of transparency in the feed declaration and the hiding of ingredients. How are we supposed to understand that as consumers without having studied it? Which food is really healthy for my dog? And can't I do more for the environment at the same time?

For cost reasons, many manufacturers work with grain, sugar or other fillers that do not have to be declared. This cover-up is exactly the problem, because one in three dogs today suffers from food intolerances, allergies and even deficiency symptoms.

We wanted to put an end to that.