Privacy Policy

Introduction and overview

We have drawn up this privacy policy (version 14.06.2023-312523386) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection statements usually sound very technical and use legal jargon. This Privacy policy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it promotes transparency, technical terms are explained in a reader-friendly manner, links to coatther information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you give statements that are as brief, unclear and legal-technical as possible, as is often standard on the Internet when it comes to Privacy policy. I hope you find the following explanations interesting and informative and perhaps there is some information in there that you did not know before.
If you still have any Questions, please contact the responsible body named below or in the Legal notice, follow the links provided and look at coatther information on third-party websites. You can of course also find our contact details in the Legal notice.

scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
Social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

Consent (Article 6 paragraph 1 letter a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6 paragraph 1 letter b GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6 paragraph 1 letter c GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 paragraph 1 letter f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not generally apply to us. If such a legal basis should be applicable, it will be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short.
In Germany, the Federal Data Protection Act ( BDSG for short) applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any Questions about Privacy policy or the processing of personal data, you will find the contact details of the responsible person or body below:
Jamina Zaugg
Am Allerhang 6
27283 Verden

Email: jamina.zaugg@bugbell.de
Phone: +49 4231 9833999
Imprint: https://bugbell.de/pages/impressum

Storage period

Our general rule is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies, for example for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of each data processing operation, provided we have coatther information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

According to Article 15 GDPR, you have the right to know whether we process data about you. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
- for what purposes we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
You have the right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it any coatther.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to complain. This means that you can complain to the Privacy policy authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates Privacy policy law or that your Privacy policy rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/. In Germany, there is a Privacy policy officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local Privacy policy authority is responsible for our company:

Lower Saxony Data Protection Authority

State Commissioner for Data Protection: Barbara Thiel
Address: Prinzenstraße 5, 30159 Hannover
Telephone number: 05 11/120-45 00
Email address: poststelle@lfd.niedersachsen.de
Website: https://lfd.niedersachsen.de/startseite/

Security of data processing

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to derive personal information from our data.

Art. 25 GDPR speaks of “Privacy policy through technology design and through Privacy policy-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always considered and appropriate measures are taken. In the following, we will go into specific measures where necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transfer data securely over the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with Privacy policy through technology design ( Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to coatther information.

communication

Communication Summary
👥 Affected persons: All those who communicate with us by phone, email or online form
📓 Data processed: e.g. telephone number, name, email address, entered form data. You can find more details in the contact type used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the legal regulations
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and handle your question and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can be sent by email afterwards and stored to answer your query. The data is deleted as soon as the business transaction has been completed and legal requirements permit it.

e-mail

If you communicate with us by email, data may be saved on the respective device (computer, laptop, smartphone, etc.) and data may be saved on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to an email address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

Legal basis

The processing of the data is based on the following legal bases:

Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as email programs, exchange servers and mobile phone operators are necessary in order to be able to conduct communication efficiently.

Cookies

Cookies Summary
👥 Affected: Visitors to the website
🤝 Purpose: depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.

HTTP Cookie Interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (eg Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152312523386-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later proceeds to checkout. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course, this decision will also be stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for a variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following Privacy policy declaration.

Storage period of cookies

The storage period depends on the respective cookie and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You also have influence over the storage period. You can delete all cookies manually at any time via your browser (see also “Right of objection” below). coatthermore, cookies based on consent will be deleted at the latest after you revoke your consent, whereby the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for instructions on Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called "cookie guidelines" have been in place since 2009. They state that the storage of cookies requires your consent (Article 6 Paragraph 1 Letter a of GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this guideline was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, this guideline was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 Paragraph 1 Letter f of GDPR), which in most cases are of an economic nature. We want to give visitors to the website a pleasant user experience and for this, certain cookies are often absolutely necessary.

If cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

Application data

Application data summary
👥 Affected persons: Users who apply for a job with us
🤝 Purpose: Processing an application procedure
📓 Data processed: name, address, contact details, email address, telephone number, proof of qualifications (certificates), possibly special category data.
📅 Storage period: if the application is successful, until the end of the employment relationship. Otherwise, the data will be deleted after the application process or stored for a certain period of time with your consent.
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), legitimate interest (Art. 6 Para. 1 lit. f GDPR), Art. 6 Para. 1 lit. b GDPR (contract), Art. 9 Para. 2 lit. a. GDPR (processing of special categories)

What are application data?

You can apply for a job in our company by email, online form or using a recruiting tool. All data that we receive and process from you as part of an application counts as application data. In doing so, you always disclose personal data such as your name, date of birth, address and telephone number.

Why do we process application data?

We process your data so that we can conduct a proper selection process for the advertised position. We are also happy to keep your application documents in our application archive. It often happens that a collaboration for the advertised position does not work out for a variety of reasons, but we are impressed by you and your application and can very well imagine working together in the future. If you give us your consent, we will archive your documents so that we can easily contact you for future tasks in our company.

We guarantee that we will handle your data with particular care and only process it within the legal framework. Within our company, your data will only be passed on to people who are directly involved with your application. In short: your data is safe with us!

What data is processed?

If, for example, you apply to us by email, we will of course receive personal data, as mentioned above. Even the email address is considered personal data. However, in the course of an application process, only the data that is relevant to our decision as to whether or not we want to welcome you to our team is processed.

Exactly which data is processed depends primarily on the job advertisement. However, it is usually names, dates of birth, contact details and proof of qualifications. If you submit your application using an online form, the data will be sent to us in encrypted form. If you send us your application by email, this encryption does not take place. We cannot therefore accept any responsibility for the method of transmission. However, as soon as the data is on our servers, we are responsible for the lawful handling of your data.

During an application process, in addition to the data mentioned above, information about your health or ethnic origin may be requested so that we and you can exercise the rights related to employment law, social security and social protection and at the same time comply with the corresponding obligations. This data is special category data.

Here is a list of possible data that we receive and process from you:

name
Contact address
E-mail address
Telephone number
birth date
Information provided in cover letter and resume
Evidence of qualifications (e.g.) certificates
Special category data (e.g. ethnic origin, health data, religious beliefs)
Usage data (websites visited, access data, etc.)
Metadata (IP address, device information)

How long will the data be stored?

If we accept you as a team member in our company, your data will be processed for the purpose of the employment relationship and will be kept with us at least until the employment relationship ends. All application documents will then be placed in your employee file.

If we do not offer you the job, you reject our offer or withdraw your application, we can keep your data for up to 6 months after completion of the application process due to our legitimate interest (Art. 6 Para. 1 lit. f GDPR). After that, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We retain your data, for example, so that we can answer any queries or so that we can provide evidence of the application in the event of a legal dispute. If a legal dispute arises and we may still need the data after the 6 months have expired, we will only delete the data when there is no longer any reason to keep it. If there are statutory retention periods to be met, we must generally store the data for longer than 6 months.

We can also store your data for longer if you have given your specific consent. We do this, for example, if we can imagine working with you in the future. In this case, it is helpful to have your data archived so that we can contact you easily. In this case, the data will be added to our applicant pool. Of course, you can revoke your consent to store your data for longer at any time. If you do not revoke your consent and do not give your new consent, your data will be deleted after 2 years at the latest.

Legal basis

The legal basis for the processing of your data is Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 Para. 1 lit. f GDPR (legitimate interests) and Art. 9 Para. 2 lit. a. GDPR (processing of special categories).

If we include you in our applicant tool, this happens on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option of revoking your consent at any time. The legality of the processing up to the time of revocation remains unaffected.

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 (2) (c) GDPR. For the purposes of healthcare, occupational veterinary medicine, medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector, personal data is processed in accordance with Art. 9 (2) (h) GDPR. If you voluntarily provide special category data, processing is carried out on the basis of Art. 9 (2) (a) GDPR.

Customer data

Customer data summary
👥 Affected parties: customers or business and contractual partners
🤝 Purpose: Provision of the contractually or pre-contractually agreed services including associated communication
📓 Data processed: Name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject of the contract), IP address, order data
📅 Storage period: the data will be deleted as soon as it is no longer required to fulfill our business purposes and there is no legal obligation to retain it.
⚖️ Legal basis: Legitimate interest (Art. 6 Para. 1 lit. f GDPR), contract (Art. 6 Para. 1 lit. b GDPR)

What is customer data?

In order to be able to offer our service or our contractual services, we also process data from Our customers and business partners. This data always includes personal data. Customer data is all information that is processed on the basis of a contractual or pre-contractual collaboration in order to be able to provide the services offered. Customer data is therefore all information that we collect and process about Our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important is that we simply need various data to provide our services. Sometimes your email address is enough, but if you purchase a product or service, we also need data such as your name, address, bank details or contract details. We also use the data for marketing and sales optimization so that we can improve our service for Our customers overall. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with Questions about our offers and for that we need at least your email address.

What data is processed?

At this point, the exact data that is stored can only be shown in categories. This always depends on the services you receive from us. In some cases, you only give us your email address so that we can, for example, contact you or answer your Questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive and process from you:

name
Contact address
E-mail address
Telephone number
birth date
Payment data (invoices, bank details, payment history, etc.)
Contract data (duration, content)
Usage data (websites visited, access data, etc.)
Metadata (IP address, device information)

How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is also not required for possible warranty and liability obligations, we delete the relevant customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also adhere to the statutory retention periods. Your customer data will definitely not be passed on to third parties unless you have explicitly given your consent.

Legal basis

The legal basis for the processing of your data is Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 Para. 1 lit. f GDPR (legitimate interests) and in special cases (e.g. medical services) Art. 9 Para. 2 lit. a. GDPR (processing of special categories).

registration

Registration Summary
👥 Affected persons: All persons who register, create an account, log in and use the account.
📓 Data processed: email address, name, password and other data collected during registration, login and account usage.
🤝 Purpose: Providing our services. Communicating with customers in connection with the services.
📅 Storage period: As long as the company account linked to the texts exists and thereafter usually 3 years.
⚖️ Legal basis: Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you register with us, personal data may be processed if you enter personally identifiable data or if data such as your IP address is recorded during processing. You can read what we mean by the rather cumbersome term “personal data” below.

Please only enter data that we need for registration and for which you have the approval of a third party if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an email address that you check regularly.

Below we will inform you about the exact type of data processing, because we want you to feel comfortable with us!

What is registration?

When you register, we collect certain data from you and then enable you to easily log in online later and use your account with us. An account with us has the advantage that you do not have to enter everything again each time. This saves time, effort and ultimately prevents errors in the provision of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us.
If we didn't do that, you would have to enter all the data every time, wait for approval from us and enter everything again. We and many, many customers wouldn't like that. How would you feel about that?

What data is processed?

All data that you provided during registration, when logging in or when managing your data in your account.

When you register, we process the following types of data:

First name
Last name
E-mail address
Company name
Street + house number
Place of residence
Postal code
country

When you register, we process the data you enter when registering, such as your user name and password, and data collected in the background, such as device information and IP addresses.

When you use your account, we process data that you enter during your account use and which is created when you use our services.

Storage period

We store the data you enter at least for as long as the account linked to the data exists and is used with us, as long as contractual obligations exist between us and, when the contract ends, until the respective claims arising from it have expired. In addition, we store your data for as long as and to the extent that we are subject to legal obligations to store it. After that, we keep accounting documents relating to the contract (invoices, contract documents, bank statements, etc.) and other relevant business documents for the legally prescribed period (usually several years).

Right of objection

You have registered, entered data and would like to revoke the processing? No problem. As you can read above, the rights according to the General Data Protection Regulation also apply during and after registration, login or account with us. Contact the person responsible for Privacy policy listed above to exercise your rights. If you already have an account with us, you can easily view or manage your data and texts in your account.

Legal basis

By completing the registration process, you are approaching us in a pre-contractual manner in order to conclude a user agreement via our platform (although a payment obligation does not automatically arise). You invest time to enter data and register, and we offer you our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. Finally, we must keep registered users informed of important changes by email. This means that Art. 6 Para. 1 lit. b GDPR (implementation of pre-contractual measures, fulfillment of a contract) applies.

If necessary, we will also obtain your consent, e.g. if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Art. 6 paragraph 1 letter a of the GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to be able to contact you in certain cases. We also need to know who is using our services and whether they are being used in the way our terms of use stipulate, so Art. 6 (1) (f) GDPR (legitimate interests) applies.

Note: the following sections must be checked by users (as required):

Registration with real name

Since we need to know who we are dealing with in business operations, registration is only possible with your real name (full name) and not with pseudonyms.

Registration with pseudonyms

Pseudonyms can be used when registering, which means that you do not have to register with us using your real name. This ensures that we cannot process your name.

Storage of the IP address

During registration, login and account usage, we store the IP address in the background for security reasons in order to be able to determine lawful use.

Public Profile

The user profiles are publicly visible, which means that parts of the profile can be viewed on the Internet without providing a user name and password.

2-factor authentication (2FA)

Two-factor authentication (2FA) offers additional security when logging in, as it prevents people from logging in without a smartphone, for example. This technical measure to secure your account protects you from the loss of data or unauthorized access, even if your username and password are known. You can find out which 2FA is used when you register, log in, and in the account itself.

Webhosting Introduction

Webhosting Summary
👥 Affected: Visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Data processed: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used.
📅 Storage period: depends on the provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and saved, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all web pages on a domain, ie everything from the start page (homepage) to the very last subpage (like this one). By domain we mean example.de or musterbeispiel.com, for example.

When you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. They offer web hosting and ensure that website data is stored reliably and error-free. A lot of technical terms, but please stay tuned, it gets better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Browser and web server

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and security of operations
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims

What data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/ )
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass this data on, but cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims arising from this if necessary.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with Privacy policy and guarantees data security.

Shopify Privacy Policy

We use Shopify's web hosting service for our website. The service provider is Shopify Inc. ATTN: Chief Privacy Officer 151 O'Connor Street Ground floor, Ottawa, ON K2P 2L8, Canada

You can find out more about the data processed through the use of Shopify web hosting in the privacy policy at https://www.shopify.com/de/legal/datenschutz.

Website Modular Systems Introduction

Website Modular Systems Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activities, session heatmaps as well as contact details, IP address or your geographical location. You can find more details about this coatther down in this privacy policy and in the privacy policy of the providers.
📅 Storage period: depends on the provider
⚖️ Legal basis: Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 lit. a GDPR (consent)

What are website builders?

We use a website modular system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, personal data can also be collected, stored and processed. In this Privacy policy text, we give you general information about data processing by modular systems. You can find more information in the provider's Privacy policy declarations.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website construction kit system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heatmaps, etc.) can also be processed. Personal data can also be collected and stored. This usually includes contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, provided we have coatther information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. It is possible that the provider stores your data according to its own specifications, over which we have no influence.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any Questions, you can contact the person responsible for the website modular system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. This works in different ways depending on which browser you use. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a website construction kit system to optimize our online service and present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the construction kit if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This particularly applies to tracking activities. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information on this, you can find coatther information - if available - in the following section or in the provider's privacy policy.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details in the web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as a tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and make them available to us as website operators. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can see how old our visitors on average are, where they come from, when our website is visited most often or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it as best as possible to your needs, interests and wishes.

What data is processed?

Which data is stored depends, of course, on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click, when you visit a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

Schematic data flow in Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

Right of objection

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools – if available – can be found in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European Privacy policy standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European Privacy policy level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this coatther down in this privacy policy.
📅 Storage period: depends on the properties used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and inform you about which data is saved and how you can prevent this.

Google Analytics is a tracking tool used to analyse the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Ad Reporting: Ad Reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can see which path you take on our site and which links you click on.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a pure website visitor to becoming a buyer or newsletter subscriber. These reports help us learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more personalized and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is saved for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may apply if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152312523386-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152312523386-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie enables us to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of visitors to our website. This means that the cookie stores where you came to our website from. This could be another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics and we are of course also interested in which website or advertisement you came to our site from.

Other data includes contact details, any ratings, the playback of media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. This list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has its servers distributed all over the world. Most of the servers are located in America and therefore your data is mostly stored on American servers. You can find out exactly where the Google data centers are here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across different physical storage devices. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics Properties, Google Analytics has a standard retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union Privacy policy law, you have the right to obtain information about your data, to update it, to delete it, or to restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on athttps://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European Privacy policy standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European Privacy policy level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links:https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=de.

Google Remarketing Privacy Policy

We also use Google Remarketing, an advertising analysis tool, on our website. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google has a contract for order processing in accordance with Art. 28 GDPR, which serves as the Privacy policy basis for our customer relationship with Google. The content of this refers to the EU standard contractual clauses. You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/

You can find out more about the data processed through the use of Google Remarketing in the Privacy Policy at https://policies.google.com/privacy?hl=de.

TikTok Pixel Privacy Policy

We use TikTok Pixel on our website, a conversion tracking tool for advertisers. The service provider is the Chinese company TikTok. The company TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) is responsible for the European region.

TikTok processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European Privacy policy standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European Privacy policy level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

YouTube Analytics and Reporting API Privacy Policy

We use the web analysis tool YouTube Analytics and Reporting API on our website. The service provider is the American company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

YouTube also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige YouTube to comply with the EU Privacy policy level when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Google’s standard contractual clauses at https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Email Marketing Introduction

Email Marketing Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: Direct advertising by email, notification of system-relevant events
📓 Data processed: Data entered during registration, but at least the email address. You can find more details in the email marketing tool used.
📅 Storage period: Duration of the subscription
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. News or general information about a company, products or services is sent by email to a specific group of people who are interested in them.

If you want to participate in our email marketing (usually via newsletter), you normally just have to register with your email address. To do this, you fill out an online form and send it off. However, we may also ask you for your title and name so that we can write to you personally.

Basically, registering for newsletters works with the help of the so-called "double opt-in process". After you have registered for our newsletter on our website, you will receive an email confirming your newsletter registration. This ensures that the email address belongs to you and that no one has registered with someone else's email address. We or a notification tool we use logs every single registration. This is necessary so that we can prove that the registration process was legally correct. The time of registration, the time of registration confirmation and your IP address are usually saved. In addition, it is also logged if you make changes to your stored data.

Why do we use email marketing?

We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use email marketing - often just called a "newsletter" - as an essential part of our online marketing. If you agree to this or it is legally permitted, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mainly mean emails that are sent regularly. Of course, we do not want to bother you in any way with our newsletter. That is why we really always try to only offer relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out about any news or special, lucrative promotions via our newsletter. If we commission a service provider who offers a professional Shipping tool for our email marketing, we do this so that we can offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and to get closer to our business goals.

What data is processed?

If you subscribe to our newsletter via our website, you will confirm your membership in an email list by email. In addition to your IP address and email address, your title, name, address and telephone number may also be saved. However, only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about how data is saved when you visit a website in the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you remove your email address from our email/newsletter mailing list, we may store your address for up to three years based on our legitimate interests so that we can still prove that you gave your consent at the time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to save your email address in a blocked list. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Right of objection

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link at the end of every email to cancel your newsletter subscription. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent based on your consent (Article 6 Paragraph 1 Letter a of GDPR). This means that we may only send you a newsletter if you have previously actively registered for it. We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.

Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

Flodesk Privacy Policy

We use Flodesk, an email program, on our website. The service provider is the American company Flodesk Inc., 125 Railroad Avenue, Suite 204, Danville CA 94526, USA.

Flodesk processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Flodesk uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European Privacy policy standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Flodesk undertakes to comply with the European Privacy policy level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Flodesk data processing conditions (Data Processing Addendum), which correspond to the standard contractual clauses, can be found at https://help.flodesk.com/en/articles/3390453-data-processing-addendum.

You can find out more about the data processed through the use of Flodesk in the Privacy Policy at https://www.privacypolicies.com/privacy/view/bb9c8c7ecbee39b15f2f5be574def422.

Push Notifications Introduction

Push Notifications Summary
👥 Affected: Push notification subscribers
🤝 Purpose: Notification of system-relevant and interesting events
📓 Data processed: Data entered during registration, usually also location data. You can find more details in the push notification tool used.
📅 Storage period: Data is usually stored for as long as it is necessary to provide the services.
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract)

What are push notifications?

We also use so-called push notification services on our website, which we can use to keep our users up to date. This means that if you have agreed to the use of such push messages, we can send you short news using a software tool. Push messages are a form of text message that appears directly on your smartphone or other devices such as tablets or PCs if you have registered for them. You will also receive these messages if you are not on our website or are not actively using our services. Data about your location and usage behavior can also be collected and stored.

Why do we use push notifications?

On the one hand, we use push notifications to be able to fully provide the services that we have contractually agreed with you. On the other hand, the messages also serve our online marketing. We can use these messages to give you a better understanding of our service or our products. Especially when there is news in our company, we can inform you immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continuously improve our offering.

What data is processed?

In order to receive push notifications, you must also confirm that you want to receive these messages. The data collected during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has agreed to receive push notifications. For this purpose, a so-called device token or push token is stored in your browser. The data of your location or the location of the device you are using is usually also stored.

To ensure that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can see whether and when you open the message. With the help of this knowledge, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to check you as an individual. Rather, we are interested in the data collected by all of our users so that we can make optimizations. You can find out exactly which data is stored in the Privacy policy declarations of the respective service providers.

Duration of data processing

How long the data is processed and stored depends primarily on the tool we use. You can find out more about how the individual tools process data below. The providers' privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Legal basis

It may also be the case that push notifications are necessary so that certain obligations set out in a contract can be fulfilled. For example, so that we can inform you of technical or organizational news. In this case, the legal basis is Art. 6 (1) (b) GDPR.

If this is not the case, the push messages will only be sent based on your consent. Our push messages can in particular contain advertising content. The push messages can also be sent depending on your location, which is displayed on your device. The analytical evaluations mentioned above are also based on your consent to receive such messages. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR. You can of course revoke your consent at any time or change various settings in the settings.

Messenger and Communication Introduction

Messenger and Communication Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Contact requests and general communication between us and you
📓 Data processed: Data such as name, address, email address, telephone number, general content data, if applicable IP address
You can find more details in the respective tools used.
📅 Storage period: depends on the messenger and communication functions used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contractual or pre-contractual obligations)

What are messenger and communication functions?

We offer various options on our website (such as messenger and chat functions, online or contact forms, email, telephone) for communicating with us. Your data will also be processed and stored to the extent necessary to answer your query and our subsequent measures.

In addition to traditional means of communication such as email, contact forms or telephone, we also use chats or messengers. The messenger function that is currently used most frequently is WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is end-to-end encrypted, this is indicated in the individual Privacy policy texts or in the Privacy policy declaration of the respective provider. End-to-end encryption means nothing other than that the content of a message is not visible even to the provider. However, information about your device, location settings and other technical data can still be processed and stored.

Why do we use messenger and communication functions?

Communication options with you are very important to us. After all, we want to talk to you and answer all possible Questions about our service in the best possible way. Good communication is an important part of our service. With the practical messenger and communication functions, you can always choose the ones you prefer. In exceptional cases, however, it may also happen that we do not answer certain Questions via chat or messenger. This is the case when it concerns internal contractual matters, for example. In these cases, we recommend other communication options such as email or telephone.

We generally assume that we remain responsible for Privacy policy, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is reproduced below for the platform in question.

Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers, such as Facebook Messenger or WhatsApp, are American companies. This may mean that you will no longer be able to easily demand or enforce your rights with regard to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. Basically, this includes data such as name, address, telephone number, email address and content data such as all information that you enter in a contact form. Information about your device and the IP address are usually also stored. Data that is collected via a messenger and communication function is also stored on the provider's servers.

If you want to know exactly which data is stored and processed by the respective providers and how you can object to data processing, you should read the respective company's Privacy policy declaration carefully.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers' privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. For more information, please refer to the section on consent.

Since cookies can be used for messenger and communication functions, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored through integrated messenger and communication functions, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 Para. 1 S. 1 lit. b. GDPR. In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners.

Facebook Messenger Privacy Policy

We use the instant messaging service Facebook Messenger on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

What is Facebook Messenger?

Facebook Messenger is a chat messaging feature developed by Facebook that allows you to send and receive text messages, voice and video calls, photos, and other media files with other Facebook users.
If you use Facebook Messenger, your personal data will also be processed on the Facebook servers. In addition to your telephone number and chat messages, this also includes photos, videos, profile data, your address or your location that you send.

Why do we use Facebook Messenger?

We want to stay in touch with you and the best way to do that is through messaging services like Facebook Messenger. Firstly, because the service works perfectly, and secondly because Facebook is still one of the most well-known social media platforms. The service is practical and enables uncomplicated and fast communication with you.

How secure is data transfer on Facebook Messenger?

Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European Privacy policy standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European Privacy policy level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook in the Privacy Policy at https://www.facebook.com/about/privacy.

Social Media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address.
You can find more details in the social media tool you use.
📅 Storage period: depends on the social media platforms used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media presence, we can bring our products and services closer to prospective customers. The social media elements integrated into our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel primarily serves the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to claim or enforce your rights with regard to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to data processing, you should read the respective company's privacy policy carefully. If you have any Questions about data storage and processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided we have coatther information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with the company's own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period can also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented that your data can be processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our Privacy policy text about cookies carefully and view the Privacy policy declaration or cookie guidelines of the respective service provider.

Information about specific social media platforms – if available – can be found in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as customer data, data on user behavior, information about your device and your IP address.
You can find more details in the privacy policy below.
📅 Storage period: until the data is no longer useful for Facebook’s purposes
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc. or, in Europe, by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible service.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the coatther processing of this data. Our joint obligations have also been anchored in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website in accordance with Privacy policy law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any Questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the different Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook tools. These include:

Facebook Pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook Login
AccountKit
APIs (application programming interfaces)
SDKs (collection of programming tools)
Platform integrations
Plug-ins
Code
Specifications
Documentation
Technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. In order to show users suitable advertising, however, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people the right advertisements about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data." This is also used for measurement and analysis services. Facebook can create "campaign reports" on our behalf about the impact of our advertising campaigns. coatthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process known as "hashing" takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact data. This enables Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (that was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, rectification, portability and erasure of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Continue and delete account”

5) Now enter your password, click “Next” and then “Delete account”

The data that Facebook receives from our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. This works in different ways depending on which browser you use. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented that your data can be processed and stored by integrated Facebook tools, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our Privacy policy text about cookies carefully and view Facebook's privacy policy or cookie guidelines.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data guidelines at https://www.facebook.com/about/privacy/update.

We have integrated the practical Facebook login on our website. This means you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you can log in using your Facebook user data. This login process stores data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to store the data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site using Facebook Login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin on our website functions as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2312523386SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after end of session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook Login offers you a quick and easy registration process, and it also gives us the opportunity to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

Your Facebook name
Your profile picture
a stored email address
Friends lists
Button information (e.g. “Like” button)
Birthday date
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit on our website, or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/policy.php?tid=312523386.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen.

Facebook Social Plug-ins Privacy Policy

Our website contains so-called social plug-ins from the company Meta Platforms Inc. You can recognise these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like, Share, Send and Quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

You can find more information on how the individual plug-ins are used at https://developers.facebook.com/docs/plugins. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because they enable Facebook to optimize our advertisements.

If you have a Facebook account or have already visited https://www.facebook.com/, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our page or interact with social plug-ins (e.g. the "Like" button).

The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to the Facebook data, you must log out of Facebook during your website visit.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can still be transferred to Facebook. We would like to expressly point out that we do not know exactly what the data contains. However, we will try to inform you as best as possible about data processing based on our current knowledge. You can also read how Facebook uses the data in the company's data guidelines at https://www.facebook.com/about/privacy/update.

At a minimum, the following cookies are set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to function.
Expiry date: after end of session

Name: fr
Value: 0jieyh4312523386c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/adpreferences/advertisers/. If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=312523386. There you have the option of deactivating or activating providers.

If you would like to learn more about Facebook’s privacy practices, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php?tip=312523386.

Instagram Privacy Policy

Instagram Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as data on user behavior, information about your device and your IP address.
You can find more details in the privacy policy below.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Meta Platforms Inc., we get our information from the Instagram guidelines on the one hand, but also from the Meta privacy guidelines themselves on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to present our content in a varied way. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our advertisements are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is also the case with Instagram. Customer data includes names, addresses, telephone numbers and IP addresses. These customer data will only be transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data set is converted into a character string. This allows the contact details to be encrypted. The "event data" mentioned above is also transmitted. Facebook - and consequently Instagram - understands "event data" to mean data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

Below we show you the cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram uses this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_312523386124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312523386”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies, with external partners, and with people you connect with around the world. The data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how to delete your Instagram account:

First, open the Instagram app. On your profile page, scroll down and click on "Help Center." This will take you to the company's website. On the website, click on "Manage Account" and then "Delete Your Account."

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be placed. You can then always decide individually whether you want to accept the cookie or not.

Legal basis

If you have consented that your data can be processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our Privacy policy text about cookies carefully and view the Privacy policy declaration or cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige Facebook to comply with the EU Privacy policy level when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can learn more about Instagram’s data policies.

TikTok Privacy Policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for Europe.

Blogs and publication media Introduction

Blogs and publication media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration
📓 Data processed: Data such as contact details, IP address and published content.
You can find more details in the tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contract)

What are blogs and publication media?

We use blogs or other means of communication on our website with which we can communicate with you and you can communicate with us. We may also store and process your data. This may be necessary so that we can display content appropriately, communication works and security is increased. In our privacy policy we generally explain which of your data can be processed. Exact details on data processing always depend on the tools and functions used. You can find detailed information about data processing in the privacy policy of the individual providers.

Why do we use blogs and publication media?

Our main concern with our website is to offer you interesting and exciting content, and at the same time, your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, even write contributions yourself.

What data is processed?

Exactly which data is processed always depends on the communication functions we use. Very often, IP addresses, user names and published content are stored. This is done primarily to ensure security, prevent spam and to be able to take action against illegal content. Cookies can also be used to store data. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the Privacy policy declaration of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing if we have coatther information. For example, post and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as it is absolutely necessary to provide our services.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can also be used in publication media, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use the means of communication primarily on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 Para. 1 S. 1 lit. b. GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented that your data can be processed and stored by integrated publication media, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the communication functions we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy text about cookies carefully and view the privacy statement or cookie policy of the respective service provider.

Information about specific tools – if available – can be found in the following sections.

Blog posts and comment functions Privacy policy

There are various online communication tools that we can use on our website. For example, we use Blog posts and comment functions. This gives you the opportunity to comment on content or write posts. If you use this function, your IP address may be saved for security reasons. This way we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to determine whether comments are spam, we can also save and process user information based on our legitimate interest. If we start a survey, we also save your IP address for the duration of the survey so that we can be sure that everyone involved really only votes once. Cookies may also be used for storage purposes. All data that we save from you (such as content or information about you) will remain saved until you object.

Online Marketing Introduction

Online Marketing Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics that contain data such as locations of accesses, device data, duration and time of access, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about this in the online marketing tool used.
📅 Storage period: depends on the online marketing tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures also aim to draw people's attention to our website. We therefore carry out online marketing in order to be able to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to only show our content to those people who are actually interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without taking conscious measures. That is why we do online marketing. There are various tools that make our work on our online marketing measures easier and also provide suggestions for improvement using data. This allows us to target our campaigns more precisely at our target group. The purpose of these online marketing tools is ultimately to optimize our offer.

What data is processed?

To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertisements in the traditional sense, but also display our content directly on our website in the way you like best. There are various third-party tools that offer these functions and collect and store data from you accordingly. The cookies named store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked, or which website you came to us from. Technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website, or the time when you accessed our website and when you left it again. If you have agreed that we can also determine your location, we can also store and process this.

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as name, address or email address, are also only stored in pseudonymized form as part of the advertising and online marketing processes. We cannot identify you as a person, but we only have the pseudonymized, stored information stored in the user profiles.

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data may then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) can also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile.

For all advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data simply shows how well the advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested parties.

Duration of data processing

We will inform you below about the duration of data processing if we have coatther information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years. In the respective Privacy policy declarations of the individual providers you will usually find precise information about the individual cookies that the provider uses.

Right of objection

Since online marketing tools can usually use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected using online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymized form in order to optimize our offer and our measures using the data obtained. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information on specific online marketing tools – if available – can be found in the following sections.

LinkedIn Insight Tag Privacy Policy

We use the conversion tracking tool LinkedIn Insight Tag on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The company LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for Privacy policy-related aspects in the European Economic Area (EEA), the EU and Switzerland.

LinkedIn processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.

LinkedIn uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European Privacy policy standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with the European Privacy policy level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about LinkedIn’s standard contractual clauses can be found at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs

You can find out more about LinkedIn Insight Tag at https://www.linkedin.com/help/linkedin/answer/a427660. You can also find out more about the data processed through the use of LinkedIn Insight Tag in the privacy policy at https://de.linkedin.com/legal/privacy-policy.

Web analytics and user feedback Hotjar

This website uses the web analysis service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information on the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. There is no merging with clear personal data about you collected in other ways.

All processing described above, in particular the reading or saving of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Payment Provider Introduction

Payment Provider Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Enabling and optimizing the payment process on our website
📓 Data processed: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details in the payment provider tool you use.
📅 Storage period: depends on the payment provider used
⚖️ Legal basis: Art. 6 para. 1 lit. b GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website that enable us and you to make payments safely and smoothly. Personal data may also be sent to the respective payment provider, stored there and processed there. Payment providers are online payment systems that allow you to place an order via online banking. The payment is processed by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

We naturally want to offer the best possible service with our website and our integrated online shop so that you feel comfortable on our site and use our offers. We know that your time is valuable and that payment processing in particular must work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.

What data is processed?

Which data is processed depends, of course, on the respective payment provider. However, data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are generally stored. This is necessary data in order to be able to carry out a transaction at all. In addition, any contract data and user data, such as when you visit our website, which content you are interested in or which subpages you click on, can also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the payment providers' servers. We as website operators do not receive this data. We are only informed whether the payment was successful or not. Payment providers may forward data to the relevant department for identity and credit checks. The business and Privacy policy principles of the respective provider always apply to all payment transactions. Therefore, please always read the general terms and conditions and the Privacy policy declaration of the payment provider. You also have the right to have data deleted or corrected at any time, for example. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below if we have coatther information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, bank statements, etc.) for 10 years (Section 147 AO) and other relevant business documents for 6 years (Section 247 HGB) after they arise.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any Questions, you can contact the person responsible for the payment provider used at any time. You can find contact details either in our specific Privacy policy declaration or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. This works in different ways depending on which browser you use. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer the processing of contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR) In addition to traditional banking/credit institutions, we also offer other payment service providers. The privacy policies of the individual payment providers (such as Amazon Payments, Apple Pay or Discover ) provide you with a detailed overview of data processing and data storage. In addition, you can always address any Questions you may have about Privacy policy-related issues to the responsible persons.

Information about the specific payment providers – if available – can be found in the following sections.

Audio and Video Introduction

Audio and Video Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as contact details, data on user behavior, information about your device and your IP address may be stored.
You will find more details in the relevant Privacy policy texts below.
📅 Storage period: Data is generally stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore obtained from the providers' corresponding servers.

These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content on our website.

If you use audio or video elements on our website, your personal data may also be transmitted to, processed and stored by the service providers.

Why do we use audio and video elements on our website?

Of course, we want to offer you the best on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. So in addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio and video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. coatthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to use the service. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either coatther down in the Privacy policy text of the respective tool or in the provider's Privacy policy declaration. In principle, personal data is only processed for as long as it is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on the third-party providers' servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years.

Right of objection

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy regarding cookies. In the privacy policies of the respective third-party providers, you can find out more about how your data is handled and stored.

Legal basis

If you have consented that your data can be processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as contact details, data on user behavior, information about your device and your IP address may be stored.
You can find more details about this coatther down in this privacy policy.
📅 Storage period: Data is generally stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos into our website. This allows us to present interesting videos to you directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

Below we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, Google can - thanks to the data collected - only show these advertisements to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not logged into a Google Account or a YouTube account, Google stores data with a unique identifier linked to your device, browser or app. For example, your preferred language setting is retained. But much interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in the browser in a test. On the one hand we show cookies that are set without a logged in YouTube account. On the other hand we show cookies that are set with a logged in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y312523386-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after end of session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with integrated YouTube video).
Expiry date: after 8 months

Additional cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7312523386-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI312523386-
Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. Some data you can delete at any time, some is automatically deleted after a limited period of time, and some is stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. This works in different ways depending on which browser you use. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

Legal basis

If you have consented that your data can be processed and stored through embedded YouTube elements, this consent serves as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our Privacy policy text about cookies carefully and view the Privacy policy declaration or cookie guidelines of the respective service provider.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white font on a red background and the white "Play symbol" to the left of it. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button you can subscribe to our channel directly from our website and do not have to visit the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this means that YouTube can store and process data about you.

If you see a built-in subscription button on our site, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5312523386Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after end of session

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31252338695Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with integrated YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website using cookies and associate them with your YouTube account. This gives YouTube information such as how long you surf our site, what browser type you use, what screen resolution you prefer or what actions you perform.

YouTube uses this data to improve its own services and offers and to provide analyses and statistics for advertisers (who use Google Ads).

Survey and polling systems Introduction

Survey and polling systems Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of surveys on the website
📓 Data processed: contact details, device data, duration and time of access, IP addresses. You can find more details in the survey and questionnaire system used.
📅 Storage period: depends on the tool used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are survey and poll systems?

We also like to conduct various surveys and polls on our website. These are always evaluated anonymously. A survey or poll system is a tool integrated into our website that asks you Questions (for example about our products or services) that you can answer if you participate. Your answers are always evaluated anonymously. However, with your consent to data processing, personal data may also be stored and processed.

Why do we use survey and poll systems?

We want to offer you the best products and services in our industry. Surveys give us perfect feedback from you and tell us what you expect from us and our services. Based on these anonymous evaluations, we can adapt our products and services to your wishes and ideas. The information also helps us to target our advertising and marketing measures more specifically at those people who are really interested in what we have to offer.

What data is processed?

Personal data will only be processed if it is necessary for the technical implementation or if you have consented to personal data being processed. In this case, your IP address will be saved so that, for example, the survey can be displayed in your browser. Cookies can also be used so that you can continue your survey without any problems at a later date.

If you have consented to data processing, contact details such as your email address or telephone number may be processed in addition to your IP address. Data that you enter in an online form, for example, is also stored and processed. Some providers also store information about the websites you visit (on our website), when you started and ended the survey, and various technical information about your computer.

How long is data stored?

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or embedded survey systems at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used in survey systems, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

The use of survey systems requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected through survey and questionnaire systems.

In addition to consent, we have a legitimate interest in conducting surveys on our topic. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Since survey systems use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on the individual survey systems – if available – can be found in the following sections.

Rating platforms Introduction

Rating platforms summary
👥 Affected parties: visitors to the website or a rating platform
🤝 Purpose: Feedback on our products and/or services
📓 Data processed: IP address, email address, name, among others. You can find more details below or on the respective rating platforms used.
📅 Storage period: depends on the respective platform
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests),

What are review platforms?

You can rate our products or services on various rating platforms. We participate in some of these platforms so that we can get feedback from you and thus optimize our offering. If you rate us via a rating platform, the privacy policy and the general terms and conditions of the respective rating service apply. Very often you also have to register to submit a rating. Rating technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the relevant provider, processed and stored.

Many of these integrated programs work on a similar principle. After you have ordered a product from us or used a service, you will be asked to submit a review by email or on the website. You will usually be redirected to a review page via a link, where you can quickly and easily create a review. Some review systems also offer an interface to various social media channels to make the feedback accessible to more people.

Why do we use review platforms?

Rating platforms collect feedback and ratings about our offers. Your ratings enable us to quickly receive appropriate feedback and improve our products and/or services much more efficiently. The ratings therefore help us to optimize our offers on the one hand and give you and all our future customers a good overview of the quality of our products and services on the other.

What data is processed?

With your consent, we transmit information about you and the services you have used to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you give real feedback. The data transmitted is only used to identify the user. Which data is stored and processed depends, of course, on the providers used. In most cases, personal data such as IP address, email address or your name are also made available to the rating platforms. After you have submitted your rating, order information such as the order number of an item purchased is also forwarded to the relevant platform. If your email address is transmitted, this is done so that the rating platform can send you an email after you have purchased a product. So that we can also integrate your rating into our website, we also give the providers the information that you have accessed our site. The rating platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing below in the relevant Privacy policy declaration of the provider, if we have coatther information about it. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company. The data collected is stored on the providers' servers and, for most providers, deleted after the end of the order.

Right of objection

Legal basis

If you have consented to the use of a rating platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected by a rating portal.

We also have a legitimate interest in using a rating platform to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use a rating platform if you have given your consent.

We hope we have been able to provide you with the most important general information about data processing by rating platforms. You can find more information below in the Privacy policy texts or in the linked Privacy policy declarations of the company.

Trusted Shops Privacy Policy

We also use the Trusted Shops rating platform for our website. The service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany.

You can find out more about the data that is processed through the use of Trusted Shops in the privacy policy athttps://www.trustedshops.de/impressum-datenschutz/#datenschutz.

Web design introduction

Web Design Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually includes IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details about this in the web design tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with both the visual and the structural and functional design of a website. The aim is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-point of user experience is usability. This is about the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called web design tools from third parties. In this privacy policy, the category “web design” includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. That is why good and professional web design has become increasingly important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. coatthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and use our services if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. The exact data involved depends, of course, largely on the tools used. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you read the respective privacy policy of the tools used. This is usually where you can find out which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. If cookies are used, for example, the storage period can be as short as a minute or as long as a few years. Please do your research on this. We recommend that you read our general text section on cookies and the privacy statements of the tools used. There you will usually find out which cookies are used exactly and what information is stored in them. Google font files, for example, are stored for a year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as it is necessary to provide the service. If required by law, data can also be stored for longer.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data under web design elements (mostly fonts) that cannot be deleted so easily. This is the case when data is automatically collected when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, this is the only way we can provide you with a beautiful and professional web offering. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize this again here.

Information on specific web design tools – if available – can be found in the following sections.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as IP address and CSS and font requests
You can find more details about this coatther down in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google Fonts. coatthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being sent to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data is stored in more detail.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block for maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a quick loading time. coatthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. API stands for "Application Programming Interface" and is used, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures enable Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should be noted that every Google Font request automatically transfers information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is stored and Google does not clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google style sheet. A style sheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to generally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=312523386 and tid=312523386. In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can get the most out of our website. You can find out more about Google Fonts and other Questions at https://developers.google.com/fonts/faq?tid=312523386. Google does address Privacy policy issues there, but it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when Google Fonts collects it.

We also have a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use Google Font if you have given your consent.

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. The company responsible for the European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides free of charge. With Google Fonts, you can use fonts without uploading them to your own server. However, in order to prevent any information from being transferred to Google servers, we have downloaded the fonts to our server. In this way, we comply with Privacy policy regulations and do not send any data to Google Fonts.

Online map services Introduction

Online Map Services Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually involves IP addresses, location data, search items and/or technical data. You can find more details about this in the respective tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are online mapping services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers who specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. To ensure that the online map in our website works, map sections are integrated using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the built-in map service, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, it is our aim to offer you a pleasant time on our website. And of course, your time is only pleasant if you can find your way around our website easily and find all the information you need quickly and easily. That's why we thought that an online map system could be a significant improvement to our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or even sights. It is also super practical, of course, that you can see at a glance where our company is based so that you can find us quickly and easily. As you can see, there are simply many advantages and we clearly see online map services on our website as part of our customer service.

What data are stored by online map services?

If you open a page on our website that has an online map function built in, personal data can be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually takes place on their website. In order for the service to function properly, at least one cookie is usually placed in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have coatther information, we will inform you about the duration of data processing coatther down in the relevant sections for the individual tools. In principle, personal data is only stored for as long as it is necessary to provide the service. Google Maps, for example, stores certain data for a set period of time, while you must delete other data yourself. Mapbox, for example, stores the IP address for 30 days and then deletes it. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy policies of the tools you use.

The providers also use cookies to store data on your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies can be used in the privacy statements of the individual providers. However, this is usually only an example list and is not complete.

Right of objection

You always have the option and the right to access your personal data and to object to its use and processing. You can also revoke your consent that you have given us at any time. The easiest way to do this is usually via the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete or deactivate any cookies set by the providers used with just a few clicks of the mouse. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to the instructions for the most important browsers.

Legal basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to make this clear again at this point.

Information on special online map services – if available – can be found in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service
📓 Data processed: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.
You can find more details about this coatther down in this privacy policy.
📅 Storage period: depends on the data stored
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet map service from Google. With Google Maps, you can search online for the exact locations of cities, attractions, accommodations or companies using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company is based. The directions always show you the best or fastest way to get to us. You can access the route for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to fully offer its service, the company must record and save data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the starting address entered is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ312523386-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the information stored. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers all over the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can find out exactly where the Google data centers are here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data across different storage devices. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster shuts down the servers, the data will almost certainly still remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months - depending on your decision - and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you must pause the "Web and app activity" section in your Google account. Click "Data and personalization" and then on the "Activity settings" option. Here you can switch activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. This works a little differently depending on which browser you use. Under the "Cookies" section you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 Paragraph 1 Letter a of GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

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Source: Created with the Privacy policy generator from AdSimple