Data protection

Introduction and overview

We have written this data protection declaration (version 06/14/2023-312523386) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and that of Processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about the data we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn't know before.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the legal notice.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

all online presences (websites, online shops) that we operate
Social media appearances and email communication
mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Law, read at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

Consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.
Contract (Article 6 Paragraph 1 Letter b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Law on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short.
The Federal Data Protection Act , or BDSG for short, applies in Germany .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Jamina Zaugg
On Allerhang 6
27283 Verden

Email: jamina.zaugg@bugbell.de
Telephone: +49 4231 9833999
Imprint: https://bugbell.de/pages/impressum

Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information:
- for what purpose we carry out the processing;
- the categories, i.e. the types of data, that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
According to Article 16 GDPR, you have a right to correction of data, which means that we must correct data if you find errors.
According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.
According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to store the data but not use it any further.
According to Article 20 GDPR, you have the right to data portability, which means that upon request we will provide you with your data in a common format.
According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing.
- If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: you have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ . In Germany there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Lower Saxony data protection authority

State Commissioner for Data Protection: Barbara Thiel
Address: Prinzenstraße 5, 30159 Hanover
Telephone number: 05 11/120-45 00
Email address: poststelle@lfd.niedersachsen.de
Website: https://lfd.niedersachsen.de/startseite/

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security and the corresponding security when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data on the Internet in a secure manner.
This means that the complete transmission of all data from your browser to our web server is secured - no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technical design ( Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.
If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication summary
👥 Affected people: Anyone who communicates with us by phone, email or online form
📓 Processed data: e.g. E.g. telephone number, name, email address, entered form data. You can find more details about this under the type of contact used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the legal regulations
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.

phone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Legal basis

The processing of data is based on the following legal bases:

Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction;
Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer;
Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Cookies

Cookies summary
👥 Affected: Visitors to the website
🤝 Purpose: depending on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depending on the cookie used. You can find more details about this below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP cookie interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Name: _ga
Value: GA1.2.1326744211.152312523386-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent is not given, there are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.

If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Application data

Application data summary
👥 Affected: Users who apply for a job with us
🤝 Purpose: Processing an application process
📓 Processed data: name, address, contact details, email address, telephone number, proof of qualifications (certificates), possibly special category data.
📅 Storage period: if the application is successful, until the end of the employment relationship. Otherwise, the data will be deleted after the application process or stored for a certain period of time with your consent.
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), legitimate interest (Art. 6 Para. 1 lit. f GDPR), Art. 6 Para. 1 lit. b GDPR (contract), Art. 9 Para. 2 lit. a. GDPR (Special Categories Processing)

What are application data?

You can apply for a job in our company by email, online form or using a recruiting tool. All data that we receive and process from you as part of an application counts as application data. You always provide personal data such as name, date of birth, address and telephone number.

Why do we process application data?

We process your data so that we can carry out a proper selection process for the advertised position. We would also be happy to keep your application documents in our application archive. It often happens that cooperation for the advertised position does not work out for a variety of reasons, but we are impressed by you and your application and can very well imagine future cooperation. If you give us your consent, we will archive your documents so that we can easily contact you for future tasks in our company.

We guarantee that we will handle your data particularly carefully and will only process your data within the legal framework. Even within our company, your data will only be forwarded to people who are directly involved with your application. In short: your data is safe with us!

Which data is processed?

For example, if you apply to us via email, we will of course also receive personal data, as mentioned above. Even the email address is considered personal data. However, during the application process, only the data that is relevant to our decision as to whether we want to welcome you to our team or not are processed.

Exactly which data is processed depends primarily on the job advertisement. Most of the time it involves names, dates of birth, contact details and proof of qualifications. If you submit the application via an online form, the data will be passed on to us in encrypted form. If you send us the application by email, this encryption will not take place. We cannot therefore assume any responsibility for the route of transmission. However, once the data is on our servers, we are responsible for the lawful handling of your data.

During an application process, in addition to the above-mentioned data, information about your health or ethnic origin may be requested so that we and you can exercise the rights relating to labor law, social security and social protection, while at the same time fulfilling the corresponding obligations. This data is special category data.

Here is a list of possible data that we receive and process from you:

Surname
Contact address
E-mail address
Telephone number
birth date
Information contained in the cover letter and CV
Proof of qualifications (e.g.) certificates
Special category data (e.g. ethnic origin, health data, religious beliefs)
Usage data (websites visited, access data, etc.)
Metadata (IP address, device information)

How long is the data stored?

If we accept you as a team member in our company, your data will be further processed for the purpose of the employment relationship and stored with us at least until the employment relationship ends. All application documents will then go into your employee file.

If we do not offer you the job, you reject our offer or withdraw your application, we can store your data for up to 6 months after completion of the application process due to legitimate interest (Art. 6 Para. 1 lit. f GDPR). Afterwards, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We retain your data so that we can answer any questions you may have or so that we can provide evidence of your application in the event of a legal dispute. If a legal dispute arises and we still need the data after 6 months, we will only delete the data if there is no longer any reason to retain it. If there are legal retention requirements to be met, we generally have to store the data for longer than 6 months.

We can also keep your data for longer if you have given your specific consent to do so. We do this, for example, if we can easily imagine working with you in the future. Then it is helpful to have your data archived so that you can access it easily. In this case, the data is added to our applicant pool. Of course, you can revoke your consent to retain your data for a longer period of time at any time. If you do not revoke your consent and do not give new consent, your data will be deleted after 2 years at the latest.

Legal basis

The legal basis for the processing of your data is Article 6 Paragraph 1 Letter a GDPR (consent), Article 6 Paragraph 1 Letter b GDPR (contract or pre-contractual measures), Article 6 Paragraph 1 Letter f GDPR (authorized interests) and Article 9 Paragraph 2 Letter a. GDPR (Special Categories Processing).

If we include you in our applicant tool, this happens on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option to revoke your consent at any time. The lawfulness of processing up to the point of revocation remains unaffected.

In the case of protecting vital interests, data processing takes place in accordance with Article 9 Paragraph 2 Letter c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector, personal data is processed in accordance with Art. 9 Para. 2 lit. H. GDPR. If you voluntarily provide data in the special categories, the processing will take place on the basis of Article 9 Paragraph 2 Letter a. GDPR.

Customer data

Customer data summary
👥 Affected: Customers or business and contractual partners
🤝 Purpose: Provision of the contractually or pre-contractually agreed services including associated communication
📓 Processed data: name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject matter of the contract), IP address, order data
📅 Storage period: the data will be deleted as soon as it is no longer required to fulfill our business purposes and there is no legal obligation to retain it.
⚖️ Legal basis: Legitimate interest (Art. 6 Para. 1 lit. f GDPR), contract (Art. 6 Para. 1 lit. b GDPR)

What is customer data?

So that we can offer our service and our contractual services, we also process data from our customers and business partners. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual collaboration in order to be able to provide the services offered. Customer data is all collected information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is enough, but if you purchase a product or service, we also need data such as name, address, bank details or contract details. We also use the data for marketing and sales optimization so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with questions about our offers and for this we need at least your email address.

Which data is processed?

Exactly which data is stored can only be shown at this point using categories. This always depends on which services you receive from us. In some cases, you simply give us your email address so that we can, for example, contact you or answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive and process from you:

Surname
Contact address
E-mail address
Telephone number
birth date
Payment data (invoices, bank details, payment history, etc.)
Contract data (term, content)
Usage data (websites visited, access data, etc.)
Metadata (IP address, device information)

How long is the data stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes and the data is no longer necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also adhere to the legal retention requirements. Your customer data will definitely not be passed on to third parties unless you have explicitly given your consent.

Legal basis

The legal basis for the processing of your data is Article 6 Paragraph 1 Letter a GDPR (consent), Article 6 Paragraph 1 Letter b GDPR (contract or pre-contractual measures), Article 6 Paragraph 1 Letter f GDPR (authorized interests) and in special cases (e.g. medical services) Art. 9 Para. 2 lit. a. GDPR (Special Categories Processing).

Registration

Registration summary
👥 Affected: Anyone who registers, creates an account, logs in and uses the account.
📓 Data processed: Email address, name, password and other data collected during registration, login and account use.
🤝 Purpose: To provide our services. Communicating with Customers in connection with the Services.
📅 Storage period: As long as the company account associated with the texts exists and then usually 3 years.
⚖️ Legal basis: Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you register with us, personal data may be processed if you enter personal data or data such as the IP address is recorded in the course of processing. You can read below what we mean by the rather unwieldy term “personal data”.

Please only enter the data that we need for registration and for which you have the approval of a third party if you are registering on behalf of a third party. If possible, use a strong password that you do not use anywhere else and an email address that you check regularly.

Below we will inform you about the exact type of data processing, because we want you to feel comfortable with us!

What is a registration?

When you register, we collect certain data from you and enable you to easily log in online later and use your account with us. An account with us has the advantage that you don't have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the delivery of our services.

Why do we process personal data?

In short, we process personal data to enable the creation and use of an account with us.
If we didn't do this, you would have to enter all the data every time, wait for us to approve it and enter everything again. We and many, many customers wouldn't like that. How would you like that?

Which data is processed?

Enter all the data you provided during registration when you log in or enter it as part of managing your data in the account.

When registering, we process the following types of data:

First name
Last name
E-mail address
Company name
Street + house number
Place of residence
Postal code
country

When you register, we process the data you enter when registering, such as username and password, and data collected in the background such as device information and IP addresses.

When using your account, we process data that you enter while using your account and which is created as part of using our services.

Storage period

We store the data entered at least for as long as the account linked to the data exists and is used with us, as long as there are contractual obligations between us and, if the contract ends, until the respective claims arising from it have expired. In addition, we store your data as long as and to the extent that we are subject to legal storage obligations. We then retain booking documents associated with the contract (invoices, contract documents, bank statements, etc.) as well as other relevant business documents for the legally required period (usually a few years).

Right to object

Have you registered, entered data and would like to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also apply during and after registration, login or account with us. Please contact the person responsible for data protection above to exercise your rights. If you already have an account with us, you can easily view and manage your data and texts in the account.

Legal basis

By completing the registration process, you approach us pre-contractually in order to conclude a usage agreement for our platform (even if an obligation to pay does not automatically arise). You invest time to enter data and register and we offer you our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. Finally, we need to keep registered users informed of important changes via email. This means that Article 6 Paragraph 1 Letter b GDPR (implementation of pre-contractual measures, fulfillment of a contract) applies.

If necessary, we will also obtain your consent, for example if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Art. 6 Para. 1 lit. a GDPR (consent) therefore applies.

We also have a legitimate interest in knowing who we are dealing with in order to contact you in certain cases. We also need to know who is using our services and whether they are being used in the way our terms of use stipulate, i.e. Art. 6 Para. 1 lit. f GDPR (legitimate interests) applies.

Note: The following sections must be checked by users (as required):

Registration with real name

Since we need to know who we are dealing with in business operations, registration is only possible with your real name (real name) and not with pseudonyms.

Registration with pseudonyms

Pseudonyms can be used when registering, which means you do not have to register with us using your real name. This ensures that your name cannot be processed by us.

Storage of the IP address

During registration, login and account use, we store the IP address in the background for security reasons in order to be able to determine legitimate use.

Public profile

The user profiles are publicly visible, which means you can see parts of the profile on the Internet without providing your username and password.

2-factor authentication (2FA)

Two-factor authentication (2FA) offers additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account protects you from the loss of data or unauthorized access, even if your user name and password were known. You can find out which 2FA is used when registering, logging in and in the account itself.

Web hosting introduction

Web hosting summary
👥 Affected: Visitors to the website
🤝 Purpose: professional hosting of the website and securing operations
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details about this below or with the web hosting provider you use.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is created and stored automatically, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, but on the other hand, the web server also needs to store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Browsers and web servers

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or pursue claims

Which data is processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

the complete internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen/ )
the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and Time
in files called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs.

In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 Letter f of the GDPR (protection of legitimate interests), because the use of professional hosting from a provider is necessary to keep the company safe and user-friendly on the Internet to be able to present and, if necessary, pursue attacks and claims resulting from this.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Shopify Privacy Policy

We use Shopify’s web hosting service for our website. The service provider is Shopify Inc. ATTN: Chief Privacy Officer 151 O'Connor Street Ground floor, Ottawa, ON K2P 2L8, Canada

You can find out more about the data processed through the use of Shopify web hosting in the data protection declaration at https://www.shopify.com/de/legal/datenschutz .

Website modular systems introduction

Website modular systems data protection declaration summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address or your geographical location. You can find more details about this below in this data protection declaration and in the data protection declaration of the providers.
📅 Storage period: depends on the provider
⚖️ Legal basis: Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 lit. a GDPR (consent)

What are modular website systems?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text we provide you with general information about data processing through modular systems. Further information can be found in the provider’s privacy policy.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and clear website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Exactly which data is stored depends of course on the website construction system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) can also be processed. Personal data can also be collected and stored. This usually involves contact information such as email address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly which data is stored in the provider’s privacy policy.

How long and where is the data stored?

We will inform you below about the duration of data processing in connection with the website modular system used, provided we have further information about it. You can find detailed information about this in the provider’s privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. It may be that the provider stores your data according to its own requirements, over which we have no influence.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact those responsible for the website modular system used at any time. You can find contact details either in our data protection declaration or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a modular website system to optimize our online service and present it to you in an efficient and user-appealing manner. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the modular system if you have given your consent.

If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed based on your consent. This particularly applies to tracking activities. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

With this data protection declaration we have provided you with the most important general information about data processing. If you would like to find out more about this, you can find further information - if available - in the following section or in the provider's data protection declaration.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Which data is stored depends, of course, on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code.

Schematic data flow in Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

Right to object

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Facebook uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy at https://www.facebook.com/about/privacy .

Google Analytics privacy policy

Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this further down in this data protection declaration.
📅 Storage duration: depends on the properties used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152312523386-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152312523386-1
Purpose: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate : A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. Most servers are located in America and therefore your data is mostly stored on American servers. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on athttps://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links:https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de .

Google Optimize privacy policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

You can find out more about the data processed through the use of Google Optimize in the Privacy Policy at https://policies.google.com/privacy?hl=de .

Google Remarketing Privacy Policy

We also use Google Remarketing, an advertising analysis tool, on our website. The service provider is the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google has a contract for order processing in accordance with Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google. The content of this refers to the EU standard contractual clauses. You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/

You can find out more about the data processed through the use of Google Remarketing in the Privacy Policy at https://policies.google.com/privacy?hl=de .

TikTok Pixel Privacy Policy

We use TikTok Pixel, a conversion tracking tool for advertisers, on our website. The service provider is the Chinese company TikTok. The company TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) is responsible for the European region.

TikTok also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, TikTok uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de or https: //ads.tiktok.com/i18n/official/policy/controller-to-controller .

YouTube Analytics and Reporting API Privacy Policy

We use the web analysis tool YouTube Analytics and Reporting API on our website. The service provider is the American company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

YouTube also processes data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Google's standard contractual clauses at https://business.safety.google/intl/de/adsprocessorterms/ .

Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

Email marketing introduction

Email marketing summary
👥 Affected: Newsletter subscribers
🤝 Purpose: Direct advertising via email, notification of system-relevant events
📓 Processed data: Data entered during registration but at least the email address. You can find more details about the email marketing tool used.
📅 Storage period: Duration of the subscription
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Email Marketing?

In order to always keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a part of online marketing. This involves sending news or general information about a company, product or service via email to a specific group of people who are interested in it.

If you want to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your title and name so that we can write to you personally.

Basically, registering for newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an email confirming your newsletter registration. This ensures that the email address belongs to you and that no one has logged in with someone else's email address. We, or a notification tool we use, logs each login. This is necessary so that we can prove that the registration process was legally correct. The time of registration, the time of registration confirmation and your IP address are usually stored. Additionally, it will also be logged if you make changes to your saved data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. For this purpose, we use, among other things, email marketing – often just called “newsletter” – as an essential part of our online marketing. If you agree or as permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we mainly mean emails sent on a regular basis. Of course, we do not want to bother you in any way with our newsletter. That's why we always strive to only offer relevant and interesting content. You can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or when we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional sending tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

Which data is processed?

If you become a subscriber to our newsletter via our website, you will confirm your membership in an email list by email. In addition to your IP address and email address, your title, name, address and telephone number can also be stored. However, only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may also be stored. To learn more about how data is stored when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to your consent, we reserve the right to save your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Right to object

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. You will usually find a link to unsubscribe from the newsletter right at the end of each email. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent based on your consent (Article 6 Paragraph 1 Letter a GDPR). This means that we can only send you a newsletter if you have previously actively registered for it. If necessary, we may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.

Information about special email marketing services and how they process personal data, if available, can be found in the following sections.

Flodesk privacy policy

We use Flodesk, an email program, for our website. The service provider is the American company Flodesk Inc., 125 Railroad Avenue, Suite 204, Danville CA 94526, USA.

Flodesk also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or for data transfer there, Flodesk uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Flodesk undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Flodesk Data Processing Addendum, which corresponds to the standard contractual clauses, can be found at https://help.flodesk.com/en/articles/3390453-data-processing-addendum .

You can find out more about the data processed through the use of Flodesk in the Privacy Policy at https://www.privacypolicies.com/privacy/view/bb9c8c7ecbee39b15f2f5be574def422 .

Push notifications introduction

Push notifications summary
👥 Affected: Push notifications subscribers
🤝 Purpose: Notification of system-relevant and interesting events
📓 Processed data: Data entered during registration, usually also location data. You can find more details about this in the push notification tool used.
📅 Storage period: Data is usually stored for as long as is necessary to provide the services.
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract)

What are push notifications?

We also use so-called push notification services on our website, with which we can always keep our users up to date. This means that if you have agreed to the use of such push notifications, we can send you short news using a software tool. Push notifications are a form of text message that appear directly on your smartphone or on other devices such as tablets or PCs if you have signed up for them. You will also receive these messages if you are not on our website or are not actively using our offering. Data about your location and usage behavior can also be collected and stored.

Why do we use push notifications?

On the one hand, we use push notifications in order to be able to fully provide the services that we have contractually agreed with you. On the other hand, the messages also serve our online marketing. We can use these messages to bring you closer to our service or products. Especially if there is news in our company, we can inform you about it immediately. We want to get to know the preferences and habits of all our users as well as possible in order to continually improve our offering.

Which data is processed?

In order to receive push notifications, you must also confirm that you want to receive these notifications. The data collected during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has agreed to receive push notifications. For this purpose, a so-called device token or push token is stored in your browser. The data about your location or the location of the device you use is usually also stored.

So that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can then see whether and when you open the message. With the help of these insights, we can adapt our communication strategy to your wishes and interests. Although this stored data can be assigned to you, we do not want to verify you as an individual. Rather, we are interested in the data collected from all our users so that we can make optimizations. You can find out exactly which data is stored in the data protection declarations of the respective service providers.

Duration of data processing

How long the data is processed and stored depends primarily on the tool we use. You can find out more about the data processing of the individual tools below. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage. You will usually also find informative information about the individual cookies in the data protection declarations of the individual providers.

Legal basis

It may also be that the push notifications are necessary so that certain obligations contained in a contract can be fulfilled. For example, so that we can communicate technical or organizational news to you. Then the legal basis is Article 6 Paragraph 1 Letter b GDPR.

If this is not the case, the push notifications will only be sent based on your consent. Our push messages may in particular have advertising content. The push messages can also be sent depending on your location, which your device displays. The analytical evaluations mentioned above are also based on your consent to receive such messages. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR. You can of course revoke your consent or change various settings at any time in the settings.

Messenger & Communication Introduction

Messenger & Communication Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Contact requests and general communication between us and you
📓 Processed data: Data such as name, address, email address, telephone number, general content data, if applicable IP address
You can find more details about the tools used in each case.
📅 Storage period: depends on the messenger & communication functions used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 sentence 1 lit. b. GDPR (contractual or pre-contractual obligations)

What are messenger & communication functions?

We offer various options on our website (such as messenger and chat functions, online or contact forms, email, telephone) to communicate with us. Your data will also be processed and stored to the extent necessary to answer your query and our subsequent measures.

In addition to classic means of communication such as email, contact forms or telephone, we also use chats and messengers. The most commonly used messenger function currently is WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is encrypted end to end, this will be indicated in the individual data protection texts or in the data protection declaration of the respective provider. End-to-end encryption means nothing other than that the contents of a message are not visible to the provider. However, information about your device, location settings and other technical data may still be processed and stored.

Why do we use messenger & communication functions?

Opportunities to communicate with you are very important to us. Ultimately, we want to talk to you and answer any questions you may have about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & communication functions, you can choose the ones you like most at any time. In exceptional cases, however, it may also happen that we do not answer certain questions via chat or messenger. This is the case when it comes to internal contractual matters. Here we recommend other communication options such as email or telephone.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has decided that in certain cases the operator of the social media platform can be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is set out below for the affected platform.

Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers, such as Facebook Messenger or WhatsApp, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. Basically, this is data such as name, address, telephone number, email address and content data such as all the information that you enter into a contact form. In most cases, information about your device and the IP address are also stored. Data collected via a messenger & communication function is also stored on the providers’ servers.

If you want to know exactly what data is stored and processed by the respective providers and how you can object to data processing, you should carefully read the company's respective data protection declaration.

How long is data stored?

How long the data is processed and stored depends primarily on the tools we use. You can find out more about the data processing of the individual tools below. The data protection declarations of the providers usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about data storage. You will usually also find informative information about the individual cookies in the data protection declarations of the individual providers.

Right to object

Since cookies can be used in messenger and communication functions, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have agreed that your data can be processed and stored through integrated messenger and communication functions, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . We process your request and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Article 6 Paragraph 1 Sentence 1 Letter b. GDPR . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners.

Facebook Messenger Privacy Policy

We use the instant messaging service Facebook Messenger on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area.

What is Facebook Messenger?

Facebook Messenger is a chat messaging feature developed by Facebook that allows you to send and receive text messages, voice and video calls, photos and other media files to other Facebook users.
If you use Facebook Messenger, your personal data will also be processed on the Facebook servers. In addition to your telephone number and chat messages, this also includes sent photos, videos, profile data, your address or your location.

Why do we use Facebook Messenger?

We want to stay in touch with you and the best way to do this is via messaging services such as Facebook Messenger. On the one hand, because the service works perfectly, and on the other hand, because Facebook is still one of the best-known social media platforms. The service is practical and enables easy and quick communication with you.

How secure is data transfer on Facebook Messenger?

Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.
As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Facebook uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

You can find out more about the data processed through the use of Facebook in the Privacy Policy at https://www.facebook.com/about/privacy .

Social Media Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising
📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details about this in the respective social media tool used.
📅 Storage period: depends on the social media platforms used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel has the primary purpose of being able to carry out web analyses. The aim of these analyzes is to be able to develop more precise and personal marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests using the evaluated data and so-called user profiles can be created. This also makes it possible for the platforms to present you with tailored advertisements. Cookies are usually set in your browser for this purpose and store data about your usage behavior.

Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you may no longer be able to easily request or enforce your rights in relation to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about Your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers’ servers. This means that only the providers have access to the data and can give you the appropriate information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should read the company's respective data protection declaration carefully. If you have any questions about data storage and data processing or want to assert the relevant rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used with social media tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

You can find information about specific social media platforms - if available - in the following sections.

Facebook privacy policy

Facebook privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as customer data, user behavior data, information about your device and your IP address.
You can find more details about this in the data protection declaration below.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our shared commitments have also been enshrined in a publicly available agreement at https://www.facebook.com/legal/controller_addendum . This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are integrated into our website in a secure manner in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you ask us a question, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others:

Facebook pixel
social plug-ins (such as the “Like” or “Share” button)
Facebook login
Account kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentations
Technologies and services

Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers around the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. Here's how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete Account” and then click “Next and Delete Account”

5) Now enter your password, click “Continue” and then click “Delete Account”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

Legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook's data protection declaration or cookie guidelines.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing .

We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to find out more about how Facebook uses your data, we recommend the data policy at https://www.facebook.com/about/privacy/update .

We have integrated the practical Facebook login on our site. This means you can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can register there using your Facebook user data. Through this login process, data about you and your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. Below we will show you the most important cookies that are set in your browser or that already exist when you log in to our site via Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2312523386SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after the end of the session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, but on the other hand it gives us the opportunity to share data with Facebook. This allows us to better tailor our offerings and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

Your Facebook name
Your profile picture
a stored email address
Friends lists
Button information (e.g. “Like” button)
Birthday date
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://www.facebook.com/policy.php?tid=312523386 .

If you are logged in to Facebook, you can change your advertising settings yourself at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen .

Facebook Social Plugins Privacy Policy

So-called social plug-ins from Meta Platforms Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook Plug-in” label. A social plugin is a small part of Facebook that is integrated into our site. Each plugin has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
Like button, share, send and quote
Page plugin
Comments
Messenger plugin
Embedded posts and video players
Group plugin

You can find more information about how the individual plug-ins are used at https://developers.facebook.com/docs/plugins . We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because they allow Facebook to optimize our advertisements.

If you have a Facebook account or have already visited https://www.facebook.com/ , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and combining it with Facebook data, you must log out of Facebook while visiting our website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can be transferred to Facebook. We would like to expressly point out that we do not know exactly the exact contents of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update .

The following cookies are at least set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plugins to work on our website.
Expiry date: after the end of the session

Name: fr
Value: 0jieyh4312523386c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your advertising settings yourself at https://www.facebook.com/adpreferences/advertisers/ . If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=312523386 . There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend the company's own data policies at https://www.facebook.com/policy.php?tip=312523386 .

Instagram privacy policy

Instagram privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as user behavior data, information about your device and your IP address.
You can find more details about this in the data protection declaration below.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have installed Instagram functions on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an Instagram function integrated, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta data protection guidelines themselves on the other.

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means our advertisements only reach people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram once it has been “hashed”. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected will be compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has set at least one cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent fraudulent requests. However, we were unable to find out more precisely.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers on and outside of Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_312523386124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312523386”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, with external partners and with people you connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go down and click on “Help Section.” Now you come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.”

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

You can also generally set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among others. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, in particular in the USA) or for data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46 Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
You can take a closer look at Instagram's data policies.

TikTok privacy policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European region.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, TikTok uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Blogs and publication media introduction

Blogs and publication media data protection declaration summary
👥 Affected: Visitors to the website
🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration
📓 Data processed: Data such as contact details, IP address and published content.
You can find more details about the tools used.
📅 Storage duration: depends on the tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 sentence 1 lit. b. GDPR (contract)

What are blogs and publishing media?

We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you can also communicate with us on the other. We may also store and process your data. This may be necessary so that we can display content appropriately, communication works and security is increased. In our data protection text we go into general information about which data can be processed about you. Exact information on data processing always depends on the tools and functions used. You can find detailed information about data processing in the data protection information of the individual providers.

Why do we use blogs and publishing media?

Our greatest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are important to us. That's why we want to create a good interactive exchange between us and you. With various blogs and publication options we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, write posts yourself.

Which data is processed?

Exactly which data is processed always depends on the communication functions we use. Very often the IP address, username and the published content are stored. This is primarily done to ensure security protection, prevent spam and take action against illegal content. Cookies can also be used to store data. These are small text files that contain information and are stored in your browser. You can find more information about the data collected and stored in our individual sections and in the data protection declaration of the respective provider.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, post and comment features retain data until you revoke data retention. In general, personal data is only stored for as long as is absolutely necessary to provide our services.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can also be used in publication media, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

We use the means of communication primarily based on our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves to process contractual relationships or to initiate them, the legal basis is also Article 6 Paragraph 1 Sentence 1 Letter b. GDPR.

Certain processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented to your data being processed and stored through integrated publication media, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most communication features we use set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

You can find information about special tools - if available - in the following sections.

Blog posts and comment functions Data protection declaration

There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write posts. If you use this function, your IP address may be stored for security reasons. This is how we protect ourselves from illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to identify whether comments are spam, we can also store and process user information based on our legitimate interest. If we start a survey, we will also store your IP address for the duration of the survey so that we can ensure that everyone involved only votes once. Cookies can also be used for storage purposes. All data that we store about you (such as content or information about you) will remain stored until you object.

Online marketing introduction

Online Marketing Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about the online marketing tool used.
📅 Storage period: depends on the online marketing tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time this involves online advertising, content marketing or search engine optimization. So that we can use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to only show our content to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We are aware that this is not possible without conscious measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also provide suggestions for improvement using data. This allows us to target our campaigns more precisely to our target group. The purpose of the online marketing tools we use is ultimately to optimize our offering.

Which data is processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and also collect and store your data. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you clicked or from which website you came to us. Technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have consented to us also determining your location, we can also store and process this.

Your IP address is stored in a pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as name, address or email address, is only stored in pseudonymized form as part of advertising and online marketing processes. We cannot therefore identify you as a person, but we have only stored the pseudonymized, stored information in the user profiles.

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that use the same advertising tools. The data can then also be stored on the servers of the advertising tools providers.

In exceptional cases, unique data (name, email address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

For all advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data only shows how well implemented advertising measures worked. For example, we see what actions prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offering in the future and adapt it even more precisely to the needs and wishes of interested people.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others can be stored in your browser for several years. You can usually find detailed information about the individual cookies that the provider uses in the respective data protection declarations of the individual providers.

Right to object

Since cookies can usually be used in online marketing tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offering and our measures. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Information about special online marketing tools - if available - can be found in the following sections.

LinkedIn Insight Tag Privacy Policy

We use the conversion tracking tool LinkedIn Insight Tag on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The company LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for data protection-relevant aspects in the European Economic Area (EEA), the EU and Switzerland.

LinkedIn also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, LinkedIn uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the standard contractual clauses at LinkedIn at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs

To learn more about LinkedIn Insight Tag, visit https://www.linkedin.com/help/linkedin/answer/a427660 . You can find out more about the data processed through the use of the LinkedIn Insight tag in the data protection declaration at https://de.linkedin.com/legal/privacy-policy .

Web analytics and user feedback Hotjar

This website uses the web analysis service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to use it for to evaluate statistical analyzes of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization fundamentally excludes any direct personal reference. It will not be merged with clear personal data collected about you in any other way.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Payment provider introduction

Payment provider privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: To enable and optimize the payment process on our website
📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data
You can find more details about this in the payment provider tool used.
📅 Storage period: depends on the payment provider used
⚖️ Legal basis: Art. 6 Paragraph 1 Letter b GDPR (fulfillment of a contract)

What is a payment provider?

We use online payment systems on our website that enable us and you to have a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with a PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing in particular needs to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual manner.

Which data is processed?

Of course, exactly which data is processed depends on the respective payment provider. But basically data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you use are also stored by most payment providers.

The data is usually stored and processed on the payment providers’ servers. We as website operators do not receive this data. We are only informed whether the payment worked or not. For identity and creditworthiness checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right at any time to have data deleted or corrected, for example. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded. We store accounting documents associated with a contract (invoices, contract documents, bank statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are incurred.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the payment provider you use at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer to process contractual or legal relationships (Art. 6 Para. 1 lit. b GDPR) In addition to the conventional banks/credit institutions, we also offer other payment service providers. The data protection declarations of the individual payment providers (such as Amazon Payments , Apple Pay or Discover ) provide you with a detailed overview of data processing and data storage. In addition, if you have any questions about data protection-related topics, you can always contact those responsible.

You can find information about the special payment providers - if available - in the following sections.

Audio & Video Introduction

Audio & Video Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details about this in the relevant data protection texts below.
📅 Storage period: Data is generally stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements onto our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is also obtained from the providers' corresponding servers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free, but paid content can also be published. With the help of these integrated elements you can listen to or view the respective content on our website.

If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has, for example, an embedded video, your server connects to the service provider's server. Your data will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you use the service to use. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party servers either in the data protection text of the respective tool below or in the provider's data protection declaration. In principle, personal data is only processed for as long as it is absolutely necessary to provide our services or products. This usually also applies to third-party providers. You can usually assume that certain data will be stored on the third-party servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after you leave the website, others can be stored in your browser for several years.

Right to object

Since cookies are usually used through the integrated audio and video functions on our site, you should also read our general data protection declaration about cookies. You can find out more about how your data is handled and stored in the data protection declarations of the respective third-party providers.

Legal basis

If you have agreed that your data can be processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

YouTube privacy policy

YouTube Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details about this further down in this data protection declaration.
📅 Storage period: Data is generally stored as long as it is necessary for the service purpose
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos on our website. This means we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

Below we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can only show these advertisements to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any reviews, sharing content on social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But much interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set when the account is logged in. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y312523386-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics about how you use YouTube videos on our website via PREF.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7312523386-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security purposes to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALLl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI312523386-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time, and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate Google cookies. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

Legal basis

If you have agreed that your data can be processed and stored through integrated YouTube elements, this consent applies as the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR) . In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Article 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

YouTube Subscribe Button Privacy Policy

We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background and the white “Play symbol” to the left of it. The button can also be shown in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe button” you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to store and process your data.

If you see a built-in subscription button on our site, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5312523386Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the session

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31252338695Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf our site, what browser type you use, what screen resolution you prefer or what actions you take.

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Survey and survey systems introduction

Survey and survey systems data protection declaration summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of surveys on the website
📓 Processed data: contact details, device data, access duration and time, IP addresses. You can find more details about this in the survey and survey system used.
📅 Storage period: depends on the tool used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are survey and survey systems?

We also like to carry out various surveys and surveys via our website. These are always evaluated anonymously. A survey or survey system is a tool integrated into our website that asks you questions (e.g. about our products or services) which you can answer if you participate. Your answers are always evaluated anonymously. However, once you have given your consent to data processing, personal data can also be stored and processed.

Why do we use survey and survey systems?

We want to offer you the best products and services in our industry. With surveys we get perfect feedback from you and find out what you expect from us and our services. Based on these anonymous evaluations, we can optimally adapt our products and services to your wishes and ideas. Furthermore, the information also helps us to target our advertising and marketing measures more specifically to those people who are actually interested in what we offer.

Which data is processed?

Personal data will only be processed if it is necessary for technical implementation or if you have consented to personal data being processed. Your IP address will then be saved so that, for example, the survey can be displayed in your browser. Cookies may also be used so that you can easily continue your survey at a later date.

If you have consented to data processing, contact details such as your email address or telephone number may also be processed in addition to your IP address. Data that you enter into an online form, for example, is also stored and processed. Some providers also store information about the websites you visit (on our website), when you started and ended the survey and various technical information about your computer.

How long is data stored?

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or embedded survey systems at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies can be used in survey systems, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

The use of survey systems requires your consent, which we obtained using our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by survey and survey systems.

In addition to consent, we have a legitimate interest in conducting surveys on our topic. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Since cookies are used in survey systems, we also recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about the individual survey systems - if available - can be found in the following sections.

Review platforms introduction

Review platforms summary
👥 Affected: Visitors to the website or a review platform
🤝 Purpose: To provide feedback on our products and/or services
📓 Processed data: including IP address, email address, name. You can find more details about this below or on the respective rating platforms used.
📅 Storage period: depends on the respective platform
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests),

What are review platforms?

You can rate our products or services on various rating platforms. We are participants in some of these platforms so that we can receive feedback from you and thus optimize our offering. If you rate us via a rating platform, the privacy policy and general terms and conditions of the respective rating service apply. Very often you also have to register to leave a review. Rating technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the corresponding provider, processed and stored.

Many of these integrated programs work on a similar principle. After you have ordered a product or used a service from us, you will be asked to leave a review by email or on the website. You will usually be redirected to a review page via a link, where you can quickly and easily create a review. Some rating systems also offer an interface to various social media channels in order to make the feedback accessible to several people.

Why do we use review platforms?

Rating platforms collect feedback and ratings about our offers. Through your reviews we receive quick feedback and can improve our products and/or services much more efficiently. On the one hand, the reviews help us to optimize our offers and, on the other hand, they give you and all our future customers a good overview of the quality of our products and services.

Which data is processed?

With your consent, we transmit information about you and the services you use to the relevant rating platform. We do this to ensure that you have actually used one of our services. Only then can you give real feedback. The data transmitted is only used for user identification. Which data exactly is stored and processed naturally depends on the providers used. Personal data such as your IP address, email address or your name are usually also provided to the rating platforms. Even after you have submitted your review, order information such as the order number of a purchased item will be forwarded to the relevant platform. If your email address is transmitted, this is so that the review platform can send you an email after purchasing a product. So that we can integrate your review into our website, we also provide the providers with the information that you have accessed our site. The evaluation platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing in the provider's corresponding data protection declaration below, provided we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to company administrators. The data collected is stored on the provider's servers and, for most providers, deleted after the end of the order.

Right to object

Legal basis

If you have consented to the use of a review platform, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by a review portal.

We also have a legitimate interest in using a rating platform to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use a review platform if you have given your consent.

We hope we were able to provide you with the most important general information about data processing by rating platforms. Further information can be found below in the data protection texts or in the linked data protection declarations of the company.

Trusted Shops privacy policy

We also use the Trusted Shops rating platform for our website. The service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany.

You can find out more about the data that is processed through the use of Trusted Shops in the data protection declaration athttps://www.trustedshops.de/impressum-datenschutz/#datenschutz .

Web design introduction

Web design privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: To improve user experience
📓 Processed data: Which data is processed depends largely on the services used. This usually involves the IP address, technical data, language settings, browser version, screen resolution and name of the browser. You can find more details about the web design tools used.
📅 Storage duration: depends on the tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with the visual as well as the structural and functional design of a website. The aim is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors experience on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for easily and quickly. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. In this data protection declaration, the “web design” category includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, good and professional web design became more and more important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.

What data are stored by web design tools?

When you visit our website, web design elements may be integrated into our pages, which can also process data. Exactly what data is involved, of course, depends heavily on the tools used. Below you can see exactly which tools we use for our website. We recommend that you read the respective data protection declaration of the tools used for more information about data processing. You will usually find out what data is being processed, whether cookies are being used and how long the data is being kept. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can last as little as a minute or as long as a few years. Please be smart about this. On the one hand, we recommend our general text section on cookies and the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. For example, Google Font files are stored for one year. This is intended to improve the loading time of a website. In principle, data is only retained for as long as is necessary to provide the service. If required by law, data can also be stored for longer.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data among web design elements (mostly fonts) that cannot be deleted so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). Then please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de .

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web design tools. We also have a legitimate interest in web design to improve our website. After all, only then can we provide you with a beautiful and professional website. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize this again here.

Information about special web design tools - if available - can be found in the following sections.

Google Fonts privacy policy

Google Fonts Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as IP address and CSS and font requests
You can find more details about this further down in this data protection declaration.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to register or provide a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account information will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what data storage looks like.

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a big advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are downloaded via a Google server. Through this external call, data is transmitted to the Google servers. This is how Google also recognizes that you or your IP address visits our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely on Google and is therefore protected. By collecting usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should also be remembered that with every Google Font request, information such as language settings, IP address, browser version, browser screen resolution and browser name are automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A style sheet is a format template that you can use to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites. When millions of websites reference the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data early, you must contact Google Support at https://support.google.com/?hl=de&tid=312523386 . In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and get the best for our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=312523386 . Although Google addresses data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by Google Fonts.

We also have a legitimate interest in using Google Font to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use Google Font if you have given your consent.

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/ .

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for Europe. We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to be called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts.

Online map services introduction

Online Map Services Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: To improve user experience
📓 Processed data: Which data is processed depends largely on the services used. This usually involves IP address, location data, search items and/or technical data. You can find more details about the tools used in each case.
📅 Storage duration: depends on the tools used
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are online mapping services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route maps or other geographical information directly via our website. Thanks to an integrated map service, you no longer have to leave our website, for example to view the route to a location. So that the online map works on our website, map sections are integrated using HTML code. The services can then display road maps, the earth's surface or aerial or satellite images. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, our aim is to offer you a pleasant time on our website. And of course your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online card system could be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even sights using the map system. Of course, it's also super practical that you can see at a glance where our company headquarters are, so you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online mapping services on our website as part of our customer service.

What data is stored by online mapping services?

If you open a page on our website that has an online map function built in, personal data may be transmitted to the relevant service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms and longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data will also be saved. The data is not stored by us, but on the servers of the integrated tools. You can think of it something like this: you are on our website, but when you interact with a mapping service, that interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. For example, Google Maps also uses cookies to record user behavior and thus optimize its own service and be able to display personalized advertising. You can find out more about cookies in our “Cookies” section.

How long and where is the data stored?

Every online mapping service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections for the individual tools. In principle, personal data is only retained for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a set period of time, but you have to delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. You see, every tool stores data for a different amount of time. We therefore recommend that you take a close look at the data protection declarations of the tools used.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right to object

You always have the opportunity and right to access your personal data and to object to its use and processing. You can also revoke the consent you have given us at any time. As a rule, the easiest way to do this is to use the cookie consent tool. But there are also other opt-out tools you can use. You can also manage, delete or deactivate possible cookies that are set by the providers used with just a few mouse clicks. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section you will also find links to the instructions for the main browsers.

Legal basis

If you have consented to the use of an online mapping service, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by an online mapping service.

We also have a legitimate interest in using an online mapping service to optimize our service on our website. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use an online mapping service if you have given your consent. We definitely want to record this again at this point.

Information about special online map services - if available - can be found in the following sections.

Google Maps privacy policy

Google Maps Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.
You can find more details about this further down in this data protection declaration.
📅 Storage duration: depends on the data stored
⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet mapping service from Google. Google Maps lets you find exact locations of cities, attractions, accommodations or businesses online using a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ312523386-5
Purpose: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on various storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

Legal basis

If you have consented to Google Maps being used, the legal basis for the corresponding data processing is this consent. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .

If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de .

All texts are copyrighted.

Source: Created with AdSimple’s Privacy Generator